Visual Merchandiser IED Milano

Boggi Milano

IED Milan Project - Visual Merchandiser

Founded in 1939, Boggi Milano is one of the most important menswear companies and represents the passion for Made in Italy elegance.

Through the analysis of the Boggi brand and the selected sales point, study of existing paths and Target Trend Competitors, the goal of the project is the creation of a showcase and internal layout with use of different themes or keywords that give life to an engaging and immersive visual narrative that can highlight the values and mission of the brand.