Atelier VM
IED Milan Project - Social Media Strategy for Fashion Brands
Participants have created a repositioning of the renowned brand of jewelry made in Italy creating a coherent and effective storytelling, through the main social channels, focusing mainly on the implementation of a strategy designed specifically for Instagram.
The project was developed focusing on a double identity of the brand: Atelier VM and L'Essenziale, an 18 kt gold bracelet welded to the wrist, designed in 2014 and immediately became iconic and recognizable.
The narration was thus focused on the emotional value of jewelry, the enhancement of handmade and the creation, through the same ornaments, of an immersive and engaging shopping experience.
