“I choose to study at IED because it allowed me to navigate through fashion industry from a wider perspective until I found my place”.
Mariella Spalla
Date
22 April 2020
Maria has a BA in Fashion Brand Management and is a professional in the fashion industry with a consistent experience in ready to wear product development and merchandising in luxury brands. She has collaborated in many Italian brands such Valentino, Salvatore Ferragamo, Missoni or Ports.
But, what does really do a merchandising and product director for a fashion brand?
“I take care of the product management of the pattern makers and the style teams. I am the owner of the collection budget. I interface with external suppliers for the selection and management of samples, and for the price negotiation. I also deal with the definition and monitoring of collection times, as well as the definition of the merchandising plan, with price ranges, the benchmark of competitors, and sell-in and sell-out analysis. Finally, I define the prices wholesale and retail.”
Discover her professional path as well as her vision on the fashion industry with the last conversation of IED Alumni where she talked with one of our current students.
Click here.
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