Hyundai Kite
A concept car, practical and amusing, born by the collaboration with European Design Center Hyundai
The challenge set for the students was to conceive a fun and functional vehicle - that is to say - handy and amusing for the two passengers. The historical reference was the dune buggy, an icon car of the 60- 70’s which embodied the desire for freedom and amusement and unconstrained off road, but which was also applied in the professional and military sectors.
Fifty years later, the students were challenged to rethink this vehicle so as to convey timeless values through distinguished formula and architecture.
Kite
Project from the courses of
